Some details abstracted under NDA
Luxury Fitness App
A premium fitness experience for a Norwegian client — leaderboards, workout logging, nutrition, and progress tracking. Designed solo, end-to-end, in two weeks.
Year
2026
Role
Sole Product Designer
Timeline
2-week sprint
Platform
iOS & Android
TL;DR
A Norwegian client wanted a fitness app that felt like a high-end product, not a fitness utility — and they needed it in two weeks. I designed the entire system solo: brand-aligned interface language, full workout/nutrition/leaderboard flows, and a component library tight enough to hand off to development without rework.
The Problem
Make a fitness app feel like a luxury object — under a two-week deadline.
Most fitness apps default to bright greens, motivational copy, and dense data screens. This brand wanted the opposite — restraint, premium materiality, and quiet confidence. The constraint wasn't just visual: the same screens had to remain legible during a workout, work for both casual and serious users, and ship in two weeks with no design team to fall back on.
Process
Four decisions that made the timeline work.
01 — Dark theme only
Skipped light mode entirely. A single dark theme cut the design surface roughly in half and gave the brand a more consistent premium feel across screens.
02 — Component-first system
Built primitives (cards, list items, stats, buttons) before designing screens. Once the system was right, screens assembled themselves. This is what made the two-week deadline survivable.
03 — Motion as restraint
Animation was deliberately sparse. A small set of considered transitions — instead of flourishes everywhere — preserved the premium feel and kept the app responsive even on entry-level Android.
04 — Tightened handoff
Every component shipped with usage rules, variant tokens, and spec annotations baked into Figma. Developers built without follow-up questions, which mattered more than any single screen.
AI Workflow
How AI compressed two weeks of design into a shippable system.
Claude was my product partner from day one. I used it to pressure-test the information architecture before opening Figma — what should the home screen prioritise for a luxury user vs. a serious athlete? Which states actually mattered? Once decisions were made, Claude Code helped me reason about the component contract with developers, run quick implementation sanity checks, and keep the handoff tight. The two-week deadline only worked because thinking, designing, and engineering ran in parallel — not in sequence.
Outcome
Delivered. Solo. On time.
Full app design — onboarding, home, workouts, nutrition, leaderboards, progress, profile — delivered solo within the two-week window. Handed off to engineering with a complete Figma library, usage docs, and motion specs. The client took the screens directly into investor conversations.
Reflection
What I'd do differently next time.
I'd invest more upfront in motion variants. Static screens carried the brand, but a few targeted micro-interactions would have made the luxury feel inarguable. Given more time, I'd also stress-test the leaderboard with real user data — the design assumed a denser ecosystem than the beta launch actually had.